I'M
Yasu.
Y
ABOUT
I'm a multi-faceted individual. I've had the luxury of spending my entire childhood in Tokyo, Japan. I understand the rewards of working with global clients from all over the world.
I have a Masters degree in Public Relations and Marketing and have worn several different titles at corporate companies, so I understand the importance of getting your voice heard. Oh, and I also consider myself a technology nerd.
YOU'RE GREAT.
YOUR PRODUCT IS SPECTACULAR.
NOW
LET'S TELL THE REST OF THE WORLD ABOUT IT.
02 MY LATEST PROJECTS
03 Experience
Saje Natural Wellness
2019-PRESENT
Member of the North American Team on the pulse of wellness trends, committed to building a community of loyal legions of Saje fans, a cohort of brand-aligned customers (think VIPs or ambassadors) excited to engage in wellness-centered discussions with the end-goal of helping them achieve wellness performance.
Special project examples include in-store events, popups, events, and partnerships. With GT Kombucha, Athleta, OYSF, Sunwink, and District Six to name a few. Worked closely with partnership counterparts on marketing, sales, and event activities to drive penetration with target partners.
DHC USA Incorporated
2004-2012
Brand Relations Coordinator
Established DHC USA’s first public relations department in the United States which successfully promoted all company products (i.e., skincare, organic fine foods, and supplements) and supported its marketing goals.
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Instituted new media relations program as the only Marketing/PR staff member for $50M U.S. branch of international skincare corporation. Maintained year-over-year top-tier press coverage at 60% of previous budget.
Wix.com
2012-2019
Assisted clients on search engine optimization (SEO), ensuring that all relevant SEO tools are properly applied and advised on filling keyword gaps.
Utilized Google Analytics to measure the health of clients’ websites in terms of traffic, visitor demographics, speed and conversion rates; used such data to recommend solutions to optimize client funnels and increase conversions.
Anais Lombard, Co-Founder Gallinée
Yasu is not just a great professional, but she's also an amazing human being. As a former beauty editor, I worked with her for over three years. She is passionate about her clients and the products she represents and has strong integrity.
Mariangela Sassi, Business Manager to PBS Chef & Author Joanne Weir
Yasu’s creative and professional approach is refreshing and results-oriented. She is upbeat and positive, and always a please to work with on new projects.
Leif Reinstrom
President
DeVillian Guitar Company
Yasu is very professional and very strategic. We are privileged to have her on our team.
Audrey P. Crone
I have known Yasu professionally for several years. As a Media Relations Strategist she is a full force promoter 24/7. It does not matter if it is a product, place or person, Yasu gracefully puts her clients in the right light.
John Ford, President Connect 18
Yasu's drive to help Connect18 garner press attention has been inpressive. Within the first two weeks that Yasu was brought into to help, Connect18 has picked up hits from the Oakland Tribune, Health Magazine, SF Downton Magazine and multiple other publications both Internet and Print. Yasu has used her combination of sincere passion, work ethic, and extensive web of contacts to help make a big impact at Connect18.
Pamela Keogh, Author, Expert, Lecturer, Producer
As a best-selling author, journalist, lecturer, and person who has to make the occasional television appereance, I am a huge fan of Yasu Maskay's. She is smart, vibrant woman who has great media contact and better yet - creative ideas. She is a very positive person who bring a great range of talents to any situation. I look forward to working with her in the future: say the word Yasu!